Digital marketing is the promotion of brands to connect with potential customers through the internet. It involves brands using digital communication channels such as search engines, social media, email, websites, and AI to promote their products. For example, ecommerce brands can promote and sell their products through social media.

Digital marketing offers several benefits, including increased brand visibility, targeted marketing, measurable results, and cost-effectiveness. It allows you to better understand your customers, to reach them more effectively, and to build a strong, loyal following.

YES! If you want your ecommerce business to stay competitive in 2023, then you need to be investing in all the latest digital marketing tools and technologies. This includes embracing new technologies like AI and VR to promote your brand.

The different types of digital marketing include search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and affiliate marketing. Since there are so many different aspects to digital marketing, it’s important to have a clear strategy in place for your ecommerce brand. Your strategy should act as a roadmap, guiding your efforts in a clear path.

You can measure the success of your digital marketing campaigns using metrics such as website traffic, conversion rate, click-through rate, and return on investment (ROI). It’s important to set clear goals before launching your campaigns and then measure your results to determine if you achieved them. For example, there’s no use posting about your ecommerce brand on social media if you aren’t paying attention to your followers. Read our blog How to Track ROI on Social Media to learn more.